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Pre-Order: $459.90

Total Price: $4,599

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XCD 2,8-4/35-100E

STANDARD ZOOM LENS

XCD 2,8-4/35-100E is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. Featuring approximately 3x optical zoom ¹ and flagship E Series optical excellence, this single lens masters an extraordinary range of photographic disciplines—from sweeping landscapes and intimate portraits to dynamic street photography and spontaneous travel moments. With its remarkable f/2.8 maximum aperture at the wide end, capture life's fleeting moments in challenging light whilst creating exquisite bokeh that draws viewers into your visual narrative.

(28-76mm) Equivalent Focal Length

(f/2.8) Maximum Aperture

(STM) High-Speed Autofocus Motor

(1/4000s) Ultra-Fast Leaf Shutter

COUNTLESS SCENES IN A SINGLE LENS

The XCD 2,8-4/35-100E offers 28-76mm equivalent focal length with approximately 3x optical zoom ¹, spanning essential wide-angle, standard and medium telephoto ranges. Whether capturing sweeping landscapes, candid street scenes or intimate portraits, it delivers with confidence. Compared to the XCD 3,5-4,5/35-75, its extended telephoto reach provides greater compositional flexibility, excelling in the dynamic demands of street and travel photography.

EXCEPTIONAL LIGHT-GATHERING POWER

The XCD 2,8-4/35-100E's expansive f/2.8 maximum aperture at the wide end—significantly brighter than the XCD 3,5-4,5/35-75's f/3.5—transforms your creative possibilities. Shoot confidently in dim environments with faster shutter speeds whilst achieving beautifully rendered bokeh that makes your subjects truly shine.

FLAGSHIP OPTICAL EXCELLENCE, REVEALED IN EVERY FRAME

E Series flagship optical performance reaches new heights in XCD 2,8-4/35-100E. Its sophisticated optical structure of 16 elements in 13 groups, incorporating 3 aspherical elements and 5 ED elements, delivers exceptional resolution that meets the demands of the 100-megapixel sensor. From centre to edge, at every focal length and aperture setting, experience unwavering sharpness paired with smooth, creamy bokeh that meets Hasselblad's exacting standards. Every detail is preserved with stunning clarity, every colour rendered with authentic brilliance.

SWIFT PRECISION, INSTANT RESPONSE

XCD 2,8-4/35-100E features an advanced stepping motor that sets new performance standards among current XCD lenses ². This powerful yet refined motor effortlessly drives the compact internal focus group, working in harmony with meticulously tuned algorithms to deliver intuitive, responsive focusing performanceWhen paired with X2D II 100C's AF-C continuous autofocus capability ³, the lens transforms into a powerful tool for capturing motion, confidently tracking moving subjects and capturing the ideal instant with exceptional clarity.

FROM MOMENTS TO MINUTES

The integrated leaf shutter unlocks creative freedom across an extraordinary range—from 1/4000 second to 68 minutes—with full flash synchronisation at every speed. Whether balancing fill flash under bright sunlight or using wide apertures in bright conditions, explore your creative vision without compromise. 

REFINED ENGINEERING WITH THREE CONTROL RINGS

Crafted from precision-forged metal, the lens body exemplifies Hasselblad's commitment to minimalist design and enduring quality. Despite housing an extensive zoom range and bright aperture design, ingenious engineering maintains a remarkably compact form—just 894g ⁴ and 133mm ⁵ in length, making it 19% lighter and 10% shorter than the XCD 3,5-4,5/35-75.

Beyond the zoom and focus rings, XCD 2,8-4/35-100E incorporates the highly praised lens control ring from XCD V Series lenses. Tailor it to your workflow—adjust shutter speed, aperture, ISO, EV or subject switch ⁶ with a simple turn.

The distinctive "H" logo gracing the focus, zoom and control rings harmonises beautifully with the engraved brand mark and prestigious "V" insignia, creating a lens that performs as elegantly as it appears.